Does this replace our ERP or QMS?

No. ContextTalk reads from them and leaves them in place.

How does it help at recall?

It threads raw material to finished goods, so you can identify affected lots and where they shipped in one question.

How are sustainability claims verified?

Each claim carries the supplier and production records behind it, so it can be traced to evidence rather than reconstructed at audit.

CPG

From ingredient to shelf, every claim should be provable.

TrustHouse ContextTalk connects sourcing, production, and distribution in your language, so a question about a supplier, a batch, or a claim returns an answer grounded in real data, with the chain of custody behind it.

Claim Free Evaluation See outcomes →

Question

ERP · QMS · Supplier Records

Context Engine

Grounded Answer

+ Chain of Custody

For

CPG quality, supply chain, and brand leaders

The problem

Ingredient, batch, and supplier risk buried across a global chain

The outcome

Traceable quality and provable claims, source to consumer

Reference Architecture

TrustHouse ContextTalk: High Level Reference Architecture

End-to-end transparency from ingredient to shelf.

Supplier Inputs

Quality Certs
Supplier Records
Ingredient Data

Production Process

Formulation
Line Quality Checks
Packaging

Batch Tracing

Batch & Lot Records
Claim Verification

TrustHouse ContextTalk: Context Engine & Trust Layer

TrustHouse Context Engine

Connect · Analyze · Explain · Act

Context Intelligence

Ingredient-to-ProvenanceSupplier-to-RiskLine-to-QualityBatch-to-TraceabilityProduct-to-Authenticity

Faster Response

A supplier or safety question answered in the moment, not after a manual trace.

Lower Risk

Contamination and compliance deviations caught before they move down the line.

Greater Efficiency

Claims and recalls resolved in one question instead of a manual reconciliation.

End-to-end transparency from ingredient to shelf

What teams ask

The questions your best people wish they could just ask.

Ask

“Which supplier lots are in the batches we need to recall, and where did they ship?”

Process Workflows

Where TrustHouse sits in your CPG workflows

Four mapped processes: click each to see where trust is enforced.

Ingredient Lot

Received

Production Line

Process step

CONTEXTTALK

Maps ingredient to line to unit

Trust Enforced

Finished Product

Fully traced

Answer

+ Chain of Custody

Ingredient and production risk caught across the value chain.

The language of your industry

A question asked in your language returns an answer in it.

Your teams already describe the work this way. ContextTalk maps each term to a semantic context layer.

TERM

WHAT IT MEANS

WHAT CONTEXTTALK DOES WITH IT

Ingredient-to-Provenance

The path from a raw ingredient to its verified source and quality record

Tracks ingredient quality, safety, and provenance across global supply networks

Supplier-to-Risk

The link between a supplier and its compliance, labor, and disruption risk

Surfaces supplier disruptions, quality issues, and geopolitical risk early, with real-time alerts

Line-to-Quality

Production-line signals turned into defect, contamination, and deviation detection

Detects quality and safety deviations on the line and explains what drove them

Batch-to-Traceability

The evidence chain from raw material to finished goods

Assembles end-to-end batch traceability with full decision provenance

Product-to-Authenticity

The link between a product and its verified, counterfeit-free identity

Detects counterfeits and confirms authenticity for a trusted brand experience

Integrations

Connects to the systems you already run.

ERP

SAP S/4HANAOracle CloudInfor M3

TPM

Salesforce Consumer Goods CloudSAP Trade ManagementKantar XTEL

PIM

SalsifyAkeneoinriver

What you get

Outcomes leaders sign for.

Product safety and compliance

Ingredient and production risk caught across the value chain.

Supply chain transparency

Suppliers, materials, and manufacturing tracked in real time.

Provable claims

Sustainability and authenticity backed by verifiable data.

Precise recalls

Traceability that narrows a recall to the lots that matter.

Questions we get asked

Straight answers to the recurring ones.

CPG

Prove it from source to shelf. Just ask.

Claim Free Evaluation See how it works →

More industries

Currently viewing: CPG

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Natural inputs are variable by nature. Your quality release cannot be.

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An action in the field should never execute on incomplete context.

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Retail

No agent should promise a discount you never approved.

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Manufacturing

Trace a defect to the material lot that caused it.

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